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上海活动策划​的类型有哪些?

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编辑时间 : 2019-11-28
上海活动策划​的类型有哪些?

  上海活动策划的类型有哪些?

  

  YIFENZHIXING、KECAOZUO、CHUANGYITUCHUDEHUODONGCEHUAANBUJINKEYIYOUXIAODETISHENGQIYEDEZHIMINGDUJIPINPAIMEIYUDU,ERQIEKEYIRANGGUANGDAQUNZHONGLEJIEYIGEPINPAIDEWENHUANEIHAN,SHITIGAOSHICHANGZHANYOULVDEYOUXIAOXINGWEIZHIYI,NEIMEHUODONGCEHUADELEIXINGDOUYOUNAXIENI?

  

  1、CHUANBOZHUDAOXINGHUODONGCEHUA:YIPINPAIXUANCHUANWEIZHU、YINGLIXIAOSHOUWEIFUDECEHUA。NUOBEIERJINGJIXUEJIANGDEZHUGUANGDONGXING、XIAOQUDIANYINGXUNHUIZHAN、GAINIANSHIZHUANGXIUJIKEHULIANYIHUI、HUAYUDIANYINGCHUANMEIDAJIANGDENGDENG。ZHEILEIHUODONGZHUZHONGMEITIXINGXIANGDECHUANBO,LOGOHEBAOZHIBANMIANTUPIANYIBEIJINGBAN、DANCE(YE)、HAIBAO、BAIPISHU、LIPINDENGXINGSHICHUXIAN,LINGWAI,BAOSHECANYUHUODONGKAIMU、BANJIANG、CHOUJIANGHUOBIMUYISHI,WANGWANGDAILAILINGRENZHENHANDEYIKE;

  

  2、营销主导型活动策划:活动以盈利销售为主、品牌宣传为辅而展开的主题策划,销策划如中国南方汽车展、国庆房产大联展以及首届广东企业家VS中国足球赛,这些活动策划毋庸置疑也在提高报纸的品牌知名度,但主办方的初衷往往是以活动为引爆点,吸纳企业客户的广告投放和读者、目标消费者的门票资源。中国南方汽车展单门票一项就为主办方带来了数十万元的收入,此外还有大量前期与后续的报纸广告收入,营销业绩令同行叹服。此类型活动的主要特点是活动本身就是一块"磁场",具有足够吸引客户热情和消费者眼球的魅力。上海活动策划

  

  3、HUNHEXINGHUODONGCEHUA:JIANBEILEYISHANGLIANGGELEIXINGDETEDIAN,JIZUOYINGXIAOYOUGAOCHUANBO,SHUYU"YUHEXIONGZHANGJIANDE"XING,RUGUANGDONGTONGXINJIE、ZHONGGUOJIUYECAIFULUNTAN、SHIJIEHUAWENGUANGGAOLUNTAN、CHUANGYILENGCANHUIDENG。ZHEIXIEHUODONGWANGWANGYIKEHUXIADANCANYUDINGEGUANGGAOTOUFANG、DUZHETAOQIANGOUMAIBAOZHI(JIANJIAO)DENGWEIQIANTITIAOJIANHUODECANYUHUODONGDEZIGE,ERHUODONGBENSHENYEJIANGBANSUIZHESHENGSHIHAODADEPINPAITUIGUANGXINGWEI。 ZAIDANGQIANMEIJIEJINGYINGSHICHANGJINGZHENGRIYIBAIREHUADEXINGSHIXIA,MEITIJIANGYUELAIYUEDUODIBANYANQIYEHUOZHUNQIYEJIAOSE,JIANGYUELAIYUEYIZHONGYINGXIAOZHUDAOXINGHEHUNHEXINGHUODONGCEHUA,ZHEIGELINGYUYEJIANGCHENGWEIGUONEIGEDAMEITIWEILAIDEZHANCHANG;

  

  4、娱乐政治活动策划:受人的文件指示或人为安排而进行的策划。如团组织生活晚会、联谊舞会等。本类活动相对来说不是很大型,因为常常以在校的学生为主,所以盈利性和宣传性不强。相对来说这个目的来说比较强。一般是响应省(市)、学校的各类文件号召,或是增强人们之间的感情联络。乍眼一看,形式也比较丰富,比如唱歌、跳舞、诗歌朗诵、现场做诗画、问题抢答、做游戏等都可;上海活动策划

  

  SHANGHAIQILAIWENHUACHUANBOYOUXIANGONGSISHIYIJIAJIHUODONGCEHUA、YANCHUBIAOYAN、WUTAIDAJIAN、DENGGUANGYINXIANG、LIYIMOTE、ZHANLANZHANSHI、HUNQINGCEHUADENGWEIYITIDEWENHUACHUANMEIYOUXIANGONGSI。BENGONGSIJUYOUZISHENHUODONGSHEJISHI,GAOXIAOCHUANGXINDECEHUASHI,YIJIZHUANYEYANCHUTUANDUI,YOUZHEFENGFUDEHUODONGCEHUAZUZHIJINGYAN,SUOSHEJIHUODONGYEWUFANWEIZHIGUANGFAN,XINGCHENGLEZHUANYEHEFUWUWEIYITIDEWENHUACHUANBOLINIAN。

  

  HUODONGCEHUA:CEHUASHISHIGEZHONGQINGDIANLIYIWANHUIYANCHUHUIYIDENGHUODONG。QINGDIANYISHI:KAIGONGDIANJI、KAIPANDIANLI、KAIYEDIANLI、JIEPAIYISHI、QIAOQIANDIANLI、ZHOUNIANQINGDIAN;  WENYIWANHUI:ZHONGQIUWANHUI、GUOQINGWANHUI、SHENGDANWANHUI、YUANDANWANHUI、QIYENIANHUI、WEIYAWANHUI、CHUNJIEWANHUI、YUANXIAOWANHUI; HUIYIHUIZHAN:CUXIAOLUYAN、XINWENFABUHUI、TIYUSAISHI、CAIYISAISHI、QIYEZHANHUI。


以上是上海活动策划​的类型有哪些?内容,上海活动策划小编希望能给你帮助,如果对上海活动策划​的类型有哪些?还有疑问,可以直接联系我们!

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